Influencers could be a truly powerful channel to drive your brand viral when used properly. Many successful and famous brands use influencers to relate to their audience. Influencers will help you convey powerful messages that stimulate brand loyalty and long-term customer relationships.
Following this simple 5-step strategy will allow you to collaborate productively with the people that have influence in your target niche. It’s an awesome, cost-efficient way to reach your target audience through leveraging their network. To put this in perspective, this means getting more clients and a larger fanbase for your business.
Linking the right people to your brand in conjunction with a powerful message will put you in a very advantageous position. It will create lasting mental and emotional associations that will make your audience feel related to your company.
- Identify the topics in your niche that have meaning and relevance to your target audience.
- Filter the niche influencers who have the stable attention of your target audience.
- Connect with those influencers via email, Instagram, LinkedIn, and other social channels. Partner up with them and create a structure for a mutually profitable collaboration.
- Analyze and measure all the performance data from each individual influencer campaign. You’ll need this data to come up with topics and tools to optimize your reach and relevance in the future.
- Expand your strategy by removing all of the irrelevant topics, increasing the budget and partnering up with more influencers.
Your Network Is Your Superpower
To break it down for you, you’ll need to identify your goals in terms of reaching out to certain types of key influencers in your niche that your target audience respects and follows. This means that you’ll have to compare and adapt your brand message to the individual influencers and the preferences of their audience in order to achieve maximal relevance and impact.
When contacting these influencers through different social channels, you’ve got to be conscious of the fact that we all get bombarded with advertising on a regular basis, and that influencers are far from being an exception in this pattern. This means that you will need to come up with a creative approach that will get them interested in cooperating with your brand on a long-term perspective.
Speak To Your Audience
When you have partnered up with the right influencers, it’s time to shift your focus on creating meaningful, valuable and fun content that is going to go viral among your target audience. You’ll need to give them something that will gravitate them toward your business and drive up the brand engagement. If you play the game right, you will be able to then leverage this powerful resource to get more raving fans and loyal clients for your company.
To give you a general direction, our best hint for your influencer marketing strategy would be to use visually-driven content with high-resolution images and professionally written copy that speaks to your audience. You really have to dig deep to understand the range of topics that your potential clients are eager to hear about, and to present these topics to them in a fun and entertaining format.
Once you have tested this strategy for 3-4 weeks, you would have to collect analyze the traffic data to see how your influencer campaign is performing. You can then use this information to identify the strengths and the weaknesses of your strategy, which will give you a better understanding of the steps you’ve got to take to deliver your value to a larger audience.